According to Sawyer Merritt, Tesla is providing a limited-time incentive for U.S. buyers of Model 3 and Model Y vehicles, offering the most expensive paid option as a free upgrade on eligible inventory until February 2. This upgrade, valued up to $2,000, often includes advanced driver-assistance features powered by Tesla's AI systems, such as Enhanced Autopilot or Full Self-Driving Capability. The promotion highlights Tesla's strategy to increase adoption of its AI-powered technologies and boost sales before the offer expires. This move signals a growing trend in the automotive industry, where AI-driven features are leveraged as key differentiators and value propositions for consumers and businesses alike (Source: Sawyer Merritt on Twitter).